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Brazil: body cream brands penetration rate 2018

In 2018, Natura Cosméticos S/A was the company with the highest brand penetration in the body cream segment in Brazil. Nearly 23 percent of Brazilian households purchased body cream or lotion of brands marketed by this company during the previous year. Natura Cosméticos holds a significant market share in the direct sales market of cosmetics, fragancies and toiletries in Brazil.

Body cream companies with the highest brand penetration rate in Brazil in 2018

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Sources

Release date

October 2019

Region

Brazil

Survey time period

2018

Supplementary notes

Penetration rate is defined as the percentage of households who have purchased a brand marketed by the company during the previous year. Each percentage point represents 560 Brazilian households. Only cities with more than ten thousand inhabitants were surveyed.

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Statistics on "Cosmetics industry in Brazil"

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