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China's native advertising market revenue growth 2014-2020

Annual growth rate of the native advertising market revenue in China from 2014 to 2020

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Release date

May 2019



Survey time period

2014 to 2017

Supplementary notes


Revenue of native advertising includes the revenue of search advertising, news feed advertising, video native advertising, recommendations, lock screen and other forms of native advertising. The calculation excludes the revenue of advertising mainly with native content, such as broadcasting, deep placement, advertorials, We Media promotion, prop placement, etc

Statistical caliber of the revenue of native advertising is the actual revenue of media native advertising, without considering the errors due to seasonal fluctuations in financial reports of the enterprises.

The data are calculated based on the financial results published by related enterprises and interviews with experts in iResearch statistical model.

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