Brazil: most popular hair cream brands 2019

Leading hair cream companies in Brazil in 2019

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Release date

October 2020

Region

Brazil

Survey time period

2019

Special properties

Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, where only cities with more than 200 thousand inhabitants were surveyed)

Supplementary notes

The ranking is defined by the penetration of how many households have purchased a brand in the last year. Each company is classified by the sum of all the brands that make up its portfolio in each category. Each percentage point represents 560 Brazilian households.
Figures refer to hair combing cream.

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