The highest share of online advertising expenditure in Poland in 2021 was allocated to display ads (32.6 percent). Over two percent of the cost was spent on native advertising.
Online advertisement expenditure in Poland in 2021, by type of advertisement
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Print advertising
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Digital advertising
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IAB Polska. (May 9, 2022). Online advertisement expenditure in Poland in 2021, by type of advertisement [Graph]. In Statista. Retrieved June 02, 2023, from https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. "Online advertisement expenditure in Poland in 2021, by type of advertisement." Chart. May 9, 2022. Statista. Accessed June 02, 2023. https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. (2022). Online advertisement expenditure in Poland in 2021, by type of advertisement. Statista. Statista Inc.. Accessed: June 02, 2023. https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. "Online Advertisement Expenditure in Poland in 2021, by Type of Advertisement." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska, Online advertisement expenditure in Poland in 2021, by type of advertisement Statista, https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/ (last visited June 02, 2023)
Online advertisement expenditure in Poland in 2021, by type of advertisement [Graph], IAB Polska, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/