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Most valuable Chinese airline brands according to BrandZ 2020

In 2020, Air China was ranked as the strongest Chinese airline brand with a brand power score of 713 points in the Milward Brown's BrandZ China Top 50 ranking. The state-owned company served 190 cities in 41 countries and regions.

Brand power of the leading Chinese airline brands in BrandZ China Top 50 ranking in 2020

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Source

Release date

July 2020

Region

China

Survey time period

2020

Method of interview

Online survey

Supplementary notes

*The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets. Based on the extensive BrandZTM database and Google’s expertise, 231 brands in 14 categories were selected in the preliminary lists.
There are two eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand derives a portion of revenue from overseas business.

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Statistics on "Brand Value"

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