• Indonesia: brand preferences for major household appliances by income group 2019

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According to a survey on Indonesian consumers in 2019, households earning between 7.5 to ten million Indonesian rupiah overwhelmingly preferred foreign-made major household appliances. According to the same survey, an increase in monthly income correlates with an increased preference for foreign products, especially for alcoholic beverages, clothing and footwear, and cosmetics and beauty care products.

Brand preferences for major household appliances in Indonesia in 2019, by income group

Household income in million Indonesian rupiah	Local brands	Foreign brands
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Release date

January 2020

More information

Region

Indonesia

Survey time period

2019

Age group

15-64 years

Special properties

1,500 households

Method of interview

Face-to-face interview

Supplementary notes

1,000 Indonesian rupiah is equal to approximately 0.068 U.S. dollars and 0.058 euros (as of October 2020).

Breakdown of respondents by income levels:
<1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.