Brand preferences for major household appliances Indonesia 2018 by income group

According to a survey on Indonesian consumers in 2018, households earning five million rupiah and below overwhelmingly preferred foreign-made major household appliances. According to the same survey, an increase in monthly income correlates with an increased preference for foreign products, especially for alcoholic beverages, clothing and footwear, and cosmetics and beauty care products.

Brand preferences for major household appliances in Indonesia in 2018, by income group

Household income in million Indonesian rupiahLocal brandsForeign brands
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Release date

September 2019



Survey time period


Number of respondents

2,000 respondents

Age group

15-64 years

Method of interview

Face-to-face interview

Supplementary notes

Note: 1,000 Indonesian rupiah is equal to approximately 0.07 U.S. dollars and 0.064 euros (as of November 2019).

Breakdown of respondents by income levels:
<1 million rupiah- 38%
1-2 million rupiah - 32%
2-3 million rupiah - 14%
3-5 million rupiah - 10%
5-7.5 million rupiah - 4%
7.5-10 million rupiah -1%
>10 million rupiah - 1%.

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