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Price choices when considering another product purchase Indonesia 2019

Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019

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Release date

January 2020



Survey time period


Age group

15-64 years

Special properties

1,500 households

Method of interview

Face-to-face interview

Supplementary notes

Breakdown of respondents by city:
Jakarta - 33%
Bandung - 17%
Surabaya - 16%
Medan - 17%
Makassar - 17%

Breakdown of respondents by income levels:
<1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.

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