Leading beverage brands in Argentina 2019

In 2019, Coca Cola was the leading beverages brand in Argentina with 173 million Consumer Reach Points (CRP), followed by Manaos, with 86 million CRP. In that year, Coca-Cola FEMSA had over 41 thousand points of sale in the country.

Leading beverage brands in Argentina in 2019 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

Argentina

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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