In 2019, Coca-Cola was the leading beverage brand in Ecuador with 88 million Consumer Reach Points (CRP), followed by Don Café, with 30 million CRP. That same year, the leading food brand in the South American country was Maggi.
Leading beverage brands in Ecuador in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel. (2020). Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Ecuador in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel, Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/ (last visited September 10, 2024)
Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
