E-commerce retailers' optimism about Christmas online shopping in Sweden 2016-2019

Over the period between 2016 and 2019, fewer Swedish e-commerce retailers seemed to believe their webshops' sales would increase by 11 percent or more. As of 2019, the share of retailers who thought so, amounted to 23 percent.

Do you think online purchases for Christmas will increase this year?

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Sources

Release date

November 2019

Region

Sweden

Survey time period

2016 to 2019

Number of respondents

227 companies*

Special properties

All e-commerce retailers who believe online shopping from their webshops will increase by at least 11 percent

Method of interview

Online panel

Supplementary notes

* refers only to the survey period in October 2019.

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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Statistics on "Christmas in Scandinavia"

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