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Average budget planned for online Christmas shopping in Sweden 2017-2019

The average money that Swedish online shoppers had planned to spend on Christmas shopping peaked in 2018, when over 2.1 thousand Swedish kronor had been prognosed to be spent on Christmas presents purchased online. The corresponding figure for 2019 was just under 2.1 thousand Swedish kronor on average.

Average budget planned for online Christmas shopping in Sweden from 3rd quarter 2017 to 3rd quarter 2019

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Sources

Release date

November 2019

Region

Sweden

Survey time period

Q3 2017, Q3 2018, Q3 2019

Number of respondents

7,391*

Age group

18-79 years

Special properties

Who plan to buy Christmas presents online

Method of interview

Online panel

Supplementary notes

* refers only to the survey period in Q3 2019.

This question was phrased by the source as follows: "Ungefär hur stort belopp tror du att du kommer att handla julklappar för på internet i år?"

Four online-panel surveys were conducted.

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Statistics on "Christmas in Sweden"

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