Planning to buy Christmas presents online in Sweden 2019, by purchase time

The largest share of Swedes who had planned to buy Christmas present online seemed to prefer shopping for the holidays during the last weeks of November and beginning of December. To be precise, 27 percent of the respondents had planned to buy Christmas presents between November 21 to 30. 28 percent chose December 1 to 9 as best period for online Christmas shopping.

Share of consumers planning to buy Christmas presents online in Sweden in 2019, by purchase time

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Sources

Release date

November 2019

Region

Sweden

Survey time period

Q3 2019

Number of respondents

7,391 respondents

Age group

18-79 years

Special properties

Who plan to buy Christmas presents online

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "När tror du att du kommer att handla merparten av dina julklappar på internet i år?"

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Statistics on "Christmas in Sweden"

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