Black Friday: consumer opinion France

The opinion of French consumers on the value and usefulness of celebrating Black Friday is presented in this bar chart. According to the survey, more than 50 percent of men and 35 percent of women thought it was another invention to make us spend more money. Around the same amount of women thought, however, that it was a great way to save money, compared to 52 percent of French men, in 2020.

Consumer opinion on the interest and usefulness of organizing Black Friday in France in 2020, by gender

Characteristic	Women	Men
Another invention to make us spend more money	38%	52%
A good way to save money	35%	28%
A chance to buy Christmas gifts without stress	33%	21%
A scam to make false promotions	26%	33%
A chance to buy rare products	18%	11%
A way to increase your purchase power	16%	14%
Other	-	2%

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Release date

November 2020

More information

Region

France

Survey time period

October 21-22, 2020; November

Number of respondents

1,019*

Age group

18 years old and over

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Si les magasins dits non-essentiels sont toujours fermés le 27 novembre, que faudrait-il selon vous faire ?".

* The source adds the following information: "A sample of 1,015 people representative of the French population aged 18 and over was interviewed before the second lockdown was announced in France. The second sample of 1,019 people representative of the French population aged 18 and over was interviewed after the announcement fot he re-confinement.
The samples were drawn up according to the quota method, with regard to the criteria of sex, age, socio-professional category, category of city and region of residence".

Multiple answers possible - total higher than 100 percent.

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French

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