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Decisive factors while choosing luxury brands in Russia 2018, by age

Main purchasing drivers when choosing luxury brands in Russia as of March 2018, by age group*

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Sources

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In cooperation with
McKinsey
Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

Over 1,000

Special properties

Luxury consumers of Farfetch.com in Russia

Method of interview

Online survey

Supplementary notes

* The ordinal wording of the survey question was as follows: "Which of these has the greatest influence on your decision to buy luxury goods?"
Share of consumers who put a score above 3.75 out of 5 max.

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