In 2022, Rexona was the leading health and beauty brand in Argentina with 50 million Consumer Reach Points (CRP), followed by Colgate, with 50 million CRP. Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. In the whole Latin American region, Colgate was the most popular health and beauty brand that same year.
Leading health and beauty brands in Argentina in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 2, 2023). Leading health and beauty brands in Argentina in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/1068525/most-popular-health-beauty-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading health and beauty brands in Argentina in 2022 (in million Consumer Reach Points)." Chart. August 2, 2023. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/1068525/most-popular-health-beauty-brands-in-argentina-by-reach/
Kantar Worldpanel. (2023). Leading health and beauty brands in Argentina in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/1068525/most-popular-health-beauty-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading Health and Beauty Brands in Argentina in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1068525/most-popular-health-beauty-brands-in-argentina-by-reach/
Kantar Worldpanel, Leading health and beauty brands in Argentina in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068525/most-popular-health-beauty-brands-in-argentina-by-reach/ (last visited December 02, 2024)
Leading health and beauty brands in Argentina in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1068525/most-popular-health-beauty-brands-in-argentina-by-reach/