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Online outbound tourism GMV in China 2012-2020

China has become one of the driving forces in the global outbound tourism industry. In 2018, the gross merchandise volume of the online outbound travel market in China amounted to around 75.6 billion yuan, indicating an annual growth rate of 21.7 percent. Chinese tourists had the highest consumption on outbound trips in the world, contributing a total of 250 billion U.S. dollars in 2017.

Gross merchandise volume (GMV) of the online outbound travel industry in China from 2012 to 2020

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Release date

October 2019



Survey time period

2012 to 2018

Supplementary notes


Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of November 2019).

The data are calculated based on financial reports of listed companies, interviews with enterprises and experts in iResearch‘s statistical model.

The online outbound travel market refers to the related outbound travel and vacation products which are booked on online travel platforms via internet, mobile internet and call centers. The GMV of the industry includes the GMV of package tours, independent travels, entrance tickets, WiFi and other travel products.

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Statistics on "Travel and tourism industry in China"

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