Willingness to pay premium for self-driving cars by age group 2019

On average, drivers younger than 36 years of age would be willing to increase their vehicle budget by 15 percent in order to pay for a self-driving car. This makes them the most willing age cohort interviewed to pay a premium for self-driving cars, although members of the Millennial and Gen Z cohorts typically have smaller budgets for their vehicles compared to drivers who are slightly older. The questionnaire of 5,538 consumers was part of a larger survey conducted by Capgemini Research Institute. On average, consumers would be willing to spend 11.5 percent over and above their current budget for cars for a self-driving car, and one fourth of respondents said they would refuse to pay a premium.

Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by age group

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Release date

May 2019



Survey time period

December 2018 to January 2019

Number of respondents

5,538 respondents

Age group

18 years and older

Special properties

Consumers from U.S., UK, France, Germany, Sweden, China

Supplementary notes

Responses to the the question "How much premium would you be willing to pay over and above your current budget for cars for a self-driving car?".
The source did not specify the survey type.
The survey was carried out in the following countries: U.S., UK, France, Germany, Sweden, China

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Statistics on "Autonomous vehicles worldwide"

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