Product quality, signature style, and durability of the goods were the top three driving attributes for luxury shopping, mentioned by most of respondents in both age groups. Status-related factors, such as exclusiveness, brand awareness, and brand recognition were more relevant for millennials. Generation-X luxury shoppers paid more attention to the country of origin and manufacturing as well as technological effectiveness of products. Environmental friendliness was only mentioned by 10 percent of respondents on average, as McKinsey reported.
Key purchase drivers for the luxury shopping in Russia as of March 2018, by attribute and age group
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Key purchase drivers for the luxury shopping in Russia as of March 2018, by attribute and age group [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1068634/features-incentivizing-luxury-shopping-by-age-in-russia/?__sso_cookie_checker=failed
McKinsey & Company, und Double Data, und Farfetch. "Key purchase drivers for the luxury shopping in Russia as of March 2018, by attribute and age group ." Chart. June 30, 2018. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1068634/features-incentivizing-luxury-shopping-by-age-in-russia/?__sso_cookie_checker=failed
McKinsey & Company, Double Data, Farfetch. (2018). Key purchase drivers for the luxury shopping in Russia as of March 2018, by attribute and age group . Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1068634/features-incentivizing-luxury-shopping-by-age-in-russia/?__sso_cookie_checker=failed
McKinsey & Company, and Double Data, and Farfetch. "Key Purchase Drivers for The Luxury Shopping in Russia as of March 2018, by Attribute and Age Group ." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068634/features-incentivizing-luxury-shopping-by-age-in-russia/?__sso_cookie_checker=failed
McKinsey & Company & Double Data & Farfetch, Key purchase drivers for the luxury shopping in Russia as of March 2018, by attribute and age group Statista, https://www.statista.com/statistics/1068634/features-incentivizing-luxury-shopping-by-age-in-russia/?__sso_cookie_checker=failed (last visited January 19, 2025)
Key purchase drivers for the luxury shopping in Russia as of March 2018, by attribute and age group [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068634/features-incentivizing-luxury-shopping-by-age-in-russia/?__sso_cookie_checker=failed
