Peru: most popular home care brands 2021

Published by Statista Research Department, Mar 20, 2023
In 2021, Bolívar was the leading home care brand in Peru with 69 million Consumer Reach Points (CRP), followed by Clorox, with 68 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading home care brands in Peru in 2021 (in million Consumer Reach Points)

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Release date

May 2022

Region

Peru

Survey time period

November 2021 to October 2021

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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