Baby-boomers: preferred hypermarkets and supermarkets France 2017

This statistic shows a ranking of hypermarkets and supermarkets preferred by French baby boomers, that is to say, people aged 50 and over, in 2017. Lidl was one of the favorite supermarkets, with a score of more than 37 points. On the other hand, Monoprix had only reached a score of 10,6 points and was in the last position.

Ranking of hypermarkets and supermarkets preferred by French baby-boomers in 2017, by the BrandIndex score*

Characteristic	BrandIndex Score
Lidl	37.3
E. Leclerc	36.8
Picard	31.7
Carrefour	26.8
Intermarché/Les Mousquetaires	26.3
Super U/Système U	24.3
Grand Frais	20
Auchan	19.8
Carrefour Market	18
Monoprix	10.6

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Release date

June 2017

More information

Region

France

Survey time period

January 1st to May 29th, 2017

Number of respondents

3,156 respondents

Age group

50 years and over

Special properties

French baby boomers (50 years and over)

Method of interview

Online panel

Supplementary notes

* The score is expressed in % for positive impression and -% for negative impression. For example, 60% positive - 20% negative = +40. An "impression" is a score that can be ranked from -100 to +100.

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French

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