Name: Ecuador: leading home care brands 2018
Creator: Statista

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In 2018, Deja was the leading home care brand in Ecuador with 44 million Consumer Reach Points (CRP), followed by Familia with 27 million CRP. Laundry care was the segment with the highest market share of total market revenue of the home and laundry care market in Latin America in 2017.

Leading home care brands in Ecuador in 2018 (in million Consumer Reach Points)

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Release date

May 2019

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Region

Ecuador

Survey time period

November 2017 to October 2018

Number of respondents

over 21,400 brands worldwide

Supplementary notes

This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.

The source provides the following information: "The data collected covers 72% of the global population across 49 countries, and 85% of global GDP."

Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).

You can find detailed information about the report's methodology here.