In 2019, Deja was the leading home care brand in Ecuador, with 41 million Consumer Reach Points (CRP), followed by Familia, with 29 million CRP. That same year, Familia rank first among the leading home care brands in Colombia, with 46 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Leading home care brands in Ecuador in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading home care brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel. "Leading home care brands in Ecuador in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel. (2020). Leading home care brands in Ecuador in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Ecuador in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel, Leading home care brands in Ecuador in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/ (last visited August 18, 2022)