• Top home care brands in Ecuador 2019

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In 2019, Deja was the leading home care brand in Ecuador, with 41 million Consumer Reach Points (CRP), followed by Familia, with 29 million CRP. That same year, Familia rank first among the leading home care brands in Colombia, with 46 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading home care brands in Ecuador in 2019 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

Ecuador

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.