The value of the out-of-home advertising market in Poland amounted to 574.5 million zloty in 2019. Despite campaigns preceding Poland's October parliament elections, OOH advertising sales were meager during this period. According to the source, this was due to the short campaign period, and the lower number of national election committees. Moreover, a part of the funds for the campaign was spent on other than systemic OOH.
Value of out-of-home advertising sales in Poland in 2019
(in million zloty)
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WirtualneMedia. (February 12, 2019). Value of out-of-home advertising sales in Poland in 2019 (in million zloty) [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/1069006/poland-ooh-advertising-value/
WirtualneMedia. "Value of out-of-home advertising sales in Poland in 2019 (in million zloty)." Chart. February 12, 2019. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/1069006/poland-ooh-advertising-value/
WirtualneMedia. (2019). Value of out-of-home advertising sales in Poland in 2019 (in million zloty). Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/1069006/poland-ooh-advertising-value/
WirtualneMedia. "Value of Out-of-home Advertising Sales in Poland in 2019 (in Million Zloty)." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069006/poland-ooh-advertising-value/
WirtualneMedia, Value of out-of-home advertising sales in Poland in 2019 (in million zloty) Statista, https://www.statista.com/statistics/1069006/poland-ooh-advertising-value/ (last visited April 03, 2020)
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