In 2021, Italac was the leading dairy brand in Brazil with 326 million Consumer Reach Points (CRP), followed by Piracanjuba with 270 million CRP. Per capita consumption of dairy products in the country was estimated to reach a value of nearly 116 U.S. dollars in 2021.
Leading dairy brands in Brazil in 2021
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 17, 2022). Leading dairy brands in Brazil in 2021 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading dairy brands in Brazil in 2021 (in million Consumer Reach Points)." Chart. May 17, 2022. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/?__sso_cookie_checker=failed
Kantar Worldpanel. (2022). Leading dairy brands in Brazil in 2021 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/?__sso_cookie_checker=failed
Kantar Worldpanel. "Leading Dairy Brands in Brazil in 2021 (in Million Consumer Reach Points)." Statista, Statista Inc., 17 May 2022, https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/?__sso_cookie_checker=failed
Kantar Worldpanel, Leading dairy brands in Brazil in 2021 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/?__sso_cookie_checker=failed (last visited January 22, 2025)
Leading dairy brands in Brazil in 2021 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 17, 2022. [Online]. Available: https://www.statista.com/statistics/1069080/most-popular-dairy-brands-in-brazil-by-reach/?__sso_cookie_checker=failed
