Share of Russian men buying cosmetics and personal care goods in 2018, by product

Shampoo was the most used beauty product by both gender groups in Russia, as the survey revealed. Deodorants and bath products made it in the top three most used personal care products by Russian men, with over two thirds of male respondents claiming their use. Every tenth man in the country used styling goods during the first half of 2018.

Share of consumption of cosmetics and personal care by men in Russia during 1st half of 2018, by product*

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Release date

February 2019



Survey time period

H1 2018

Age group

16 years and older

Special properties


Supplementary notes

* UM estimates based on Mediascope's TGI/Marketing Index H1 2018.

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Statistics on "Cosmetics and body care in Russia"

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