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Leading press advertisers in Russian cosmetics market 2018, by SOS

French multinational luxury goods conglomerate LVMH Moët Hennessy – Louis Vuitton SE, along with L’Oreal, accounted for a 14 percent share of spend in the press advertising by the Russian cosmetics market, becoming leaders with the highest expenditure in such type of advertising in 2018. Another luxury brand that made it in top-10, Chanel, only occupied four percent of the spend on the cosmetics promotion in printed media.

Cosmetics company spending on press advertising in Russia in 2018, by share of spend

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Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* The study analyzed Mediascope's data on real budgets of cosmetics and perfumery producers in Russian cities with over 100,000 inhabitants.

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Statistics on "Cosmetics and body care in Russia"

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