According to the survey conducted among 85 key department stores in 2021, nearly 72 percent of the surveyed key department store operators in China said they were engaged in direct sales business. In the meanwhile, around 11.8 percent of respondents planned on starting direct sales business in the future.
Penetration rate of direct sales business among key department store operators in China as of 2021
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Fung Business Intelligence Centre . (April 8, 2022). Penetration rate of direct sales business among key department store operators in China as of 2021 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1069529/china-direct-sales-business-penetration-among-key-department-store-operators/
Fung Business Intelligence Centre . "Penetration rate of direct sales business among key department store operators in China as of 2021." Chart. April 8, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1069529/china-direct-sales-business-penetration-among-key-department-store-operators/
Fung Business Intelligence Centre . (2022). Penetration rate of direct sales business among key department store operators in China as of 2021. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1069529/china-direct-sales-business-penetration-among-key-department-store-operators/
Fung Business Intelligence Centre . "Penetration Rate of Direct Sales Business among Key Department Store Operators in China as of 2021." Statista, Statista Inc., 8 Apr 2022, https://www.statista.com/statistics/1069529/china-direct-sales-business-penetration-among-key-department-store-operators/
Fung Business Intelligence Centre , Penetration rate of direct sales business among key department store operators in China as of 2021 Statista, https://www.statista.com/statistics/1069529/china-direct-sales-business-penetration-among-key-department-store-operators/ (last visited April 19, 2024)
Penetration rate of direct sales business among key department store operators in China as of 2021 [Graph], Fung Business Intelligence Centre , April 8, 2022. [Online]. Available: https://www.statista.com/statistics/1069529/china-direct-sales-business-penetration-among-key-department-store-operators/