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Direct sales business penetration among key department store operators in China 2018

According to the survey conducted between November 2018 and January 2019, nearly 79 percent of the surveyed 90 key department store operators in China said they were engaged in direct sales business. Among them, over 43 percent were regional distributors or franchisees.

Penetration rate of direct sales business among 90 key department store operators in China as of 2018

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Sources

Release date

March 2019

Region

China

Survey time period

November 2018 to January 2019

Number of respondents

90 domestic department store operators

Supplementary notes

Percentages may not total 100 due to rounding.

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