IM campaigns most relevant features among Italian firms 2019, by level of agreement

In 2019, Italian companies were asked about the most relevant features affecting Influencer Marketing (IM)campaigns. More than half of the firms under study strongly agreed that creativity and the possibility to connect with other media/channels were important factors to consider. By contrast, only 32 percent strongly agreed with the statement that following a tactical approach was particularly relevant.

Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement

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Source

Release date

October 2019

Region

Italy

Survey time period

August to October 2019

Number of respondents

122 respondents

Special properties

marketing and product, digital PR and social media professionals who launched IM campaigns in 2019

Supplementary notes

The companies under study operated in different sectors and were active on both national and international level. They were mainly PMI (51 percent), large enterprises (39 percent), start-up companies (seven percent) and non-profit organizations (3 percent).
The source does not specify the type of the survey.

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Statistics on "Influencer marketing in Italy"

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