Store brands held a 17.7 percent share of the market value of the retail industry in the United States in 2021, down from the previous year. According to the report, around one of every five products sold in the U.S. was from a retailer’s own brand.
Store brands' value and volume market share of the retail industry in the United States in 2020 and 2021
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Supermarket News. (February 18, 2022). Store brands' value and volume market share of the retail industry in the United States in 2020 and 2021 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1069765/retail-market-penetration-rate-of-store-brands-in-us-retail/?__sso_cookie_checker=failed
Supermarket News. "Store brands' value and volume market share of the retail industry in the United States in 2020 and 2021." Chart. February 18, 2022. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1069765/retail-market-penetration-rate-of-store-brands-in-us-retail/?__sso_cookie_checker=failed
Supermarket News. (2022). Store brands' value and volume market share of the retail industry in the United States in 2020 and 2021. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1069765/retail-market-penetration-rate-of-store-brands-in-us-retail/?__sso_cookie_checker=failed
Supermarket News. "Store Brands' Value and Volume Market Share of The Retail Industry in The United States in 2020 and 2021." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1069765/retail-market-penetration-rate-of-store-brands-in-us-retail/?__sso_cookie_checker=failed
Supermarket News, Store brands' value and volume market share of the retail industry in the United States in 2020 and 2021 Statista, https://www.statista.com/statistics/1069765/retail-market-penetration-rate-of-store-brands-in-us-retail/?__sso_cookie_checker=failed (last visited February 15, 2025)
Store brands' value and volume market share of the retail industry in the United States in 2020 and 2021 [Graph], Supermarket News, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1069765/retail-market-penetration-rate-of-store-brands-in-us-retail/?__sso_cookie_checker=failed