Mass retail: sales of national and store brands in the U.S. in 2013 and 2018

In 2018, sales of store brands in the mass retail channel in the United States amounted to approximately 60.8 billion U.S. dollars. National or branded consumable goods had sales of 253.6 billion U.S. dollars in the mass merchandiser, club, and dollar store channel that year.

Mass retail sales of branded and private label consumable goods in the United States in 2013 and 2018 (in billion U.S. dollars)*

National brandsStore brands
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2019


United States

Survey time period


Supplementary notes

*Mass retail includes mass merchandisers, club and dollar store channels.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Private label market in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.