Mass retail: sales of national and store brands in the U.S. in 2013 and 2018

In 2018, sales of store brands in the mass retail channel in the United States amounted to approximately 60.8 billion U.S. dollars. National or branded consumable goods had sales of 253.6 billion U.S. dollars in the mass merchandiser, club, and dollar store channel that year.

Mass retail sales of branded and private label consumable goods in the United States in 2013 and 2018 (in billion U.S. dollars)*

National brandsStore brands
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Sources

Release date

April 2019

Region

United States

Survey time period

2019

Supplementary notes

*Mass retail includes mass merchandisers, club and dollar store channels.

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Statistics on "Private label market in the U.S."

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