U.S. online private label CPG dollar sales share of Walmart in 2017 and 2019

Walmart held a 48% share of all private label consumer packaged goods sold online in the United States for the 52 weeks ended March 30, 2019. During that period, store brands accounted for three percent of consumer packaged goods dollar sales in online retail in the United States.

Walmart's sales share of e-commerce private label consumer packaged goods in the United States in 2017 and 2019

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Sources

Release date

June 2019

Region

United States

Survey time period

2019

Special properties

Total U.S. e-commerce measurement powered by Rakuten Intelligence, 52 weeks ended March 30, 2019.

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Statistics on "Walmart"

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