Leading advertisers in Russian pharmaceutical cosmetics market 2018, by SOS

In the segment of pharmaceutical cosmetics, Zeldis spent the most on advertising campaigns, setting its share of spend (SOS) in Russia at over 40 percent in 2018. With its brands specializing in this type of cosmetics Vichy and La Roche Posay, L’Oreal listed second with a roughly 38 percent share of spend.

Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)*

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Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.

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Statistics on "Cosmetics and body care in Russia"

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