Leading advertisers in Russian professional cosmetics market 2018, by SOS

Published by A. Melkadze, Aug 26, 2020
A professional cosmetics provider Uni Cosmetic, or Estel was the market leader by the largest spending on advertising among other companies in this category in Russia, which was measured at 80 percent of spend in 2018. Coty Group Worldwide ranked in second place after reaching 11 percent of share of spend (SOS) in 2018.

Ranking of companies with largest spending on advertising in the Russian professional cosmetics market in 2018, by share of spend (SOS)*

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Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.

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