Pre-purchasing information channels among Italian consumers 2020, by category

As of 2020, Italian consumers tended to look for information about a product or service before purchasing it. Around 74 percent of online shoppers purchasing consumer goods asserted that they preferred offline channels for finding information. Similarly, 73percent of the people buying medicines or supplements asserted that they looked for information offline. By contrast, if they aimed at organizing a trip, the preferred channels were online.

Pre-purchasing information channels among Italian consumers in 2020, by category

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In cooperation with
Osservatori Digital Innovation
Release date

October 2020



Survey time period

July 2020

Number of respondents

11,854 respondents

Age group

14 years and older

Special properties

Italian consumers buying products from the categories analyzed

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Pensi ora a quando ha acquistato questi prodotti o fruito di questi servizi. In che modo ha raccolto informazioni (ad esempio su modelli prezzi offerte) prima di effettuare l'acquisto/la sottoscrizione?"

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