Frequency of drinking non-alcoholic beer in India 2019

According to Rakuten Insight about a survey on non-alcoholic beer consumption, over 51 percent of Indian respondents said they consumed non-alcoholic beer. Eight percent, however, said that they drank this variety of beer exclusively. About 48 percent never consumed it.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.

Frequency of non-alcoholic beer consumption in India as of October 2019

Share of respondents
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Source

Release date

November 2019

Region

India

Survey time period

October 2 to October 31, 2019

Number of respondents

12,246 respondents

Age group

21 years old and above

Supplementary notes

Original survey question: "How often do you consume non-alcoholic beer?"

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