Criteria taken into account when buying beauty products in France 2017

French people take into consideration different criteria when buying a cosmetic product. According to this statistic, more than 60 percent of consumers in France pay attention to the price of the product, while only 6 percent consider the quality and beauty of the packaging.

What do you take into consideration before buying a cosmetic product (soap, shampoo, makeup, cream)?*

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Release date

September 2017



Survey time period

July 19-27, 2017

Number of respondents

1,022 respondents

Age group

18 years old and over

Special properties


Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Several answers were possible - Total higher than 100%.

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Statistics on "Cosmetics and hygiene industry in France"

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