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Favorite promotional program offered by digital wallet platform Indonesia 2018

Published by Hanadian Nurhayati-Wolff, Nov 19, 2019
During the period surveyed, 76.7 percent of the respondents stated that discount is their most favorite promotional program offered by a digital wallet platform. Financial technology (fintech) usage has experienced a significant increase over the past few years. The Indonesian government even introduced a program called "Gerakan Nasional Non-Tunai" (GNNT) which can be translated to Non-cash National Movement in August 2014. Among others, this movement has pushed Indonesians to use more digital wallet platforms.

Most favorite promotional program offered by a digital wallet platform amongst respondents in Indonesia as of October 2018

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Source

Release date

December 2018

Region

Indonesia

Survey time period

October 30 to October 31, 2018

Number of respondents

1,625 respondents

Age group

16 years and older

Special properties

respondents who own digital money

Method of interview

Online survey

Supplementary notes

Respondents were allowed to choose multiple answers.

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