Reasons for choosing plant-based alternatives South Korea 2019, by gender

According to a survey conducted by Rakuten Insight in September 2019, the majority of respondents stated that they choose plant-based alternatives because they think that the products are healthier. This question was asked among consumers who stated that they have tried plant-based alternatives.

Reasons for choosing plant-based alternatives for consumers in South Korea as of September 2019, by gender

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Release date

November 2019


South Korea

Survey time period

September 4 to 30, 2019

Number of respondents

3,187 respondents

Age group

16 years and older

Special properties

consumers that have tried plant-based alternatives

Supplementary notes

Original question:
"What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

Among survey respondents, 1,483 were female and 1,704 were male.

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Statistics on "Plant-based milks"

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