Share of plant-based food consumers in India 2019

According to a survey conducted by Rakuten Insight in September 2019, nearly 56 percent of respondents in India said they had consumed plant-based alternatives to animal-based food products. However, around 19 percent of respondents did not know what plant-based food was.

India consumes a primarily cereal-heavy diet mainly due to price, varying in details across cultures and regions. While Indians are largely believed to be vegetarian and a model for a world that arguably requires a substantial decrease in the consumption of animal food sources for sustainability, the south Asian country ranked 102 out of 117 on the Global Hunger Index 2019. Research from early 2019 showed only the rich could afford meeting their recommended nutrition needs in the country.

Share of plant-based food products consumers in India as of September 2019

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Release date

November 2019



Survey time period

September 4 to 30, 2019

Number of respondents

12,437 respondents

Age group

16 years and older

Supplementary notes

Survey question:
Have you ever consumed plant-based alternatives to animal-based food products (such as nut or rice milk, 'cheeses' made from nuts, plant-based burger patties or sausages, vegan gummi bears, etc.)?

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