Head & Shoulders brand popularity Latin America 2019

In 2019, Peru was the Latin American country with the highest popularity for the brand Head & Shoulders, with 56 million Consumer Reach Points (CRP). Colombia was second in the ranking that year, with 20 million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Popularity of the brand Head & Shoulders in Latin America in 2019, by country (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

LAC

Survey time period

November 2018 to October 2019

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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