In Brazil, the brand Pantene registered the highest popularity in the Latin American region in 2022, with 41 million Consumer Reach Points (CRPs). Mexico was the second most relevant market for the haircare brand, with 19 million CRPs that year.
Popularity of the brand Pantene in Latin America in 2022, by country
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 7, 2023). Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points)." Chart. August 7, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel. (2023). Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Pantene in Latin America in 2022, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/ (last visited October 06, 2024)
Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/