Personal care and hygiene purchasing behavior among Italian households 2018

During 2018, a survey on Italian households' purchasing behavior concerning personal care and hygiene products was conducted. According to data, 62.17 percent of the Italian families asserted that in 2018 they bought products in the same quantity and/or of the same quality as in 2017. Nevertheless, almost 34 percent of Italian households declared that their personal care purchasing habits were affected negatively in 2018.

When it comes to personal care and hygiene, how would you describe your purchasing habits compared to the previous year?

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Source

Release date

November 2019

Region

Italy

Survey time period

2018

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Statistics on "Traditional and natural cosmetics market in Italy"

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