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Reasons not to choose plant-based food alternatives in India 2019

According to a survey conducted by Rakuten Insight in September 2019, nearly 37 percent of respondents in India said they had difficulty accessing plant-based alternatives where they lived. On the other hand, eight percent believed that this kind of food was not as nutritious and thus did not consume it.

India consumes a primarily cereal-heavy diet mainly due to price, varying in details across cultures and regions. While Indians are largely believed to be vegetarian and a model for a world that arguably requires a substantial decrease in the consumption of animal food sources for sustainability, the south Asian country ranked 102 out of 117 on the Global Hunger Index 2019. Research from early 2019 showed only the rich could afford meeting their recommended nutrition needs in the country.

Reasons for choosing not to consume plant-based food products in India as of September 2019

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Release date

November 2019



Survey time period

September 4 to 30, 2019

Number of respondents

3,124 respondents

Age group

16 years and older

Supplementary notes

Survey question:
What are your reason for not eating plant-based alternatives? More than one answer is allowed.

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