Factors for choosing plant-based food in Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Feb 4, 2022
According to a survey on plant-based food consumption in Indonesia by Rakuten Insight, 53 percent of the respondents stated that they chose plant-based alternatives as they believed that plant-based products were healthier. In comparison, 33 percent of respondents stated that they chose plant-based foods as they wanted to try a food trend.

Reasons for choosing plant-based food among Indonesians as of November 2021

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Release date

January 2022

Region

Indonesia

Survey time period

November 11 to 30, 2021

Number of respondents

8,559 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed.

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