Most used social media sites for e-commerce in Russia 2018, by age group

Published by A. Melkadze, Dec 3, 2020
VKontakte, where most of the businesses had their public page in Russia, was the leading network for social commerce among all age groups surveyed in 2018. Over one fifth of the polled also used Instagram for online shopping on average, with the youngest age group reporting the largest share of over 30 percent. Odnoklassniki (OK.ru) was significantly popular among users aged between 30 and 45 years.

Social commerce distribution on social media sites in Russia in 2018, by age group*

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Release date

September 2019

Region

Russia

Survey time period

2018

Number of respondents

341 respondents

Age group

16-45 years

Special properties

Users making purchases on social networks over past 12 months

Supplementary notes

* The original survey question was worded as follows: "Via which social networks did you purchase new products?"

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