VKontakte, where most of the businesses had their public page in Russia, was the leading network for social commerce among all age groups surveyed in 2018. Over one fifth of the polled also used Instagram for online shopping on average, with the youngest age group reporting the largest share of over 30 percent. Odnoklassniki (OK.ru) was significantly popular among users aged between 30 and 45 years.
Social commerce distribution on social media sites in Russia in 2018, by age group*
Characteristic
VK
OK
Instagram
Facebook
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EWDN. (September 1, 2019). Social commerce distribution on social media sites in Russia in 2018, by age group* [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN. "Social commerce distribution on social media sites in Russia in 2018, by age group*." Chart. September 1, 2019. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN. (2019). Social commerce distribution on social media sites in Russia in 2018, by age group*. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN. "Social Commerce Distribution on Social Media Sites in Russia in 2018, by Age Group*." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
EWDN, Social commerce distribution on social media sites in Russia in 2018, by age group* Statista, https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/ (last visited September 13, 2024)
Social commerce distribution on social media sites in Russia in 2018, by age group* [Graph], EWDN, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1074544/top-social-commerce-networks-by-age-russia/
