Planned spending on Black Friday in Russia in 2019, by gender

The largest share of women in Russia was ready to spend between 1.5 thousand and 5 thousand Russian rubles on Black Friday in 2019, represented by 30 percent of survey participants of this gender. Male respondents were ready to spend more, with the majority forecasting their budget during this sales event to range between 5 and 10 thousand Russian rubles. Furthermore, the share of men who stated they would spend in total under 50 thousand Russian rubles during the named sales period, was twice as large as that of women.

How much are you ready to spend on Black Friday?

No more than 1,5004%2%
Do not know exactly, but will make it under 50,0007%14%
Will not count, will spend as much as I will spend11%10%
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Release date

November 2019



Survey time period


Number of respondents

over 2,000

Special properties

Respondents from 12 large cities of Russia

Supplementary notes

Figures might not sum up to 100 due to rounding.

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