Share of consumers eating plant-based food products Japan 2021

Published by C. Diep, Jan 27, 2022
According to a survey conducted by Rakuten Insight on plant-based foods in Japan in 2021, around 48 percent of respondents stated that they had not tried plant-based food products as an alternative to animal-based food products. Around 14 percent of respondents were not familiar with plant-based food products.

Share of consumers eating plant-based food products in Japan as of November 2021

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Release date

January 2022

Region

Japan

Survey time period

November 11 to 30, 2021

Number of respondents

781 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever consumed plant-based alternatives to animal-based food products (such as nut or rice milk, "cheeses" made from nuts, plant-based burger patties or sausages, vegan gummi bears, etc.)?"

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