Consumer familiarity with different plant-based food products Japan 2021

Published by C. Diep, Jan 27, 2022
According to a survey conducted by Rakuten Insight on plant-based foods in 2021 in Japan, around 77 percent of Japanese respondents stated that they had tried plant-based milk, such as soy and oat milk. In contrast, only around one percent had consumed egg substitutes.

Types of plant-based food alternatives consumers have tried in Japan as of November 2021

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Release date

January 2022

Region

Japan

Survey time period

November 11 to 30, 2021

Number of respondents

297 respondents

Age group

16 years and older

Special properties

consumers who have tried plant-based alternatives; multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Which of these plant-based alternatives have you tried?"

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