Main reasons for not eating plant-based food products Japan 2019

In a survey conducted by Rakuten Insight on consumer behavior in Japan, about 29 percent of respondents had not tried plant-based food products because they saw no need for alternatives to animal-based products. Approximately 27 percent had not tried plant-based food products because they would not be as delicious as animal-based products.

Main reasons for not eating plant-based food products in Japan as of September 2019

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Source

Release date

November 2019

Region

Japan

Survey time period

September 4 to 30, 2019

Number of respondents

286 respondents

Age group

16 years and older

Special properties

consumers that have not tried plant-based alternatives; multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for not eating plant-based alternatives? More than one answer is allowed."

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