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Share of respondents consuming plant-based food products Japan 2019, by gender

According to a survey conducted in 2019 by Rakuten Insight on consumer behavior in Japan, about 37 percent of Japanese men stated that they had tried plant-based food products as an alternative to animal-based food products. The share was almost equally high for women, with about 34 percent stating the same.

Share of respondents consuming plant-based food products in Japan as of September 2019, by gender

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Source

Release date

November 2019

Region

Japan

Survey time period

September 4 to 30, 2019

Number of respondents

705 respondents

Age group

16 years and older

Special properties

271 female and 434 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever consumed plant-based alternatives to animal-based food products (such as nut or rice milk, 'cheeses' made from nuts, plant-based burger patties or sausages, vegan gummi bears, etc.)?"

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