Consumer interest in sustainable consumption in the Netherlands 2019

Are consumers in the Netherlands interested in sustainable consumption? Nearly six percent of consumers taking part in this survey stated they strongly identify as sustainable consumers, who take the environment and ethical/societal considerations into account when making a purchase. On the other hand, just under 18 percent of survey participants stated they are far from sustainable consumers.

To what extent does this statement apply to you: "I consider myself a sustainable consumer"?

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Release date

November 2019



Survey time period


Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

This statement was phrased by the source as follows: "Ik zie mezelf als een bewuste/duurzame consument (in mijn koopgedrag houd ik rekening met het milieu en ethische/maatschappelijke overwegingen)" (English: I consider myself a conscious/sustainable consumer (in my purchasing behavior, I take the environment and ethical/societal considerations into account))
The source does not specify the date of the survey.

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Statistics on "Shopping behavior in the Netherlands"

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